All Short URIs are case-sensitive!
Enter Full URI ;

Frequently Asked/Answered Questions for

What is a URI?

URI is an acronym for Uniform Resource Identifier, more commonly and incorrectly called a URL. A URL is a part of a URI (see the example below).

You can read more at the URI ( shown.

What is a URI shortener?

A URI shortener is your tool to convert long links (such as into shorter ones (such as Shortened links are memorable, therefore far more useful, and more likely to be shared. Plus, they can save valuable characters when sending links via SMS, blog comments, chats and other messages that are limited by the number of characters.

How is different from or

Well, first, is no more (See and we are sorry to lose them, but hey, we’ve stepped in to take up the slacks, so no worries. By the way, that link really needs shortening, don’t you think?/p>

And yes, our URI shortener works like those other ones but much better. In addition, we are adding new features all the time. We will soon be adding, URI.Stats (just good old statistics), “Dynamic Links” (allowing you to add parameters) and a UTM builder ( So, you can not only make your URIs more friendly and shareable, but you can track clicks, analyze your “clickers”, and lots more.

Better Security/Privacy: Did you know that your and link statistics are not private? Simply adding a + after any of their links gives you a complete view of the statitics and performance of your links. Read more here...


But one of our key USPs is that we provide “Dynamic Links”. See next….

What are Dynamic Links?

A URI with parameters is a Dynamic Link. For example in this link: the portion after the “?” is variable and therefore it can be changed dynamically. Thus the link could say if you accessed it from the UK or from a computer configured for UK English. You don’t need a new link for every variation. Marketers and technologists use dynamic links to categorize traffic and to provide customized experiences especially using UTM parameters.

What are UltraShorts?

A more complex example of a long URI using these UTM parameters might look like this:

with variations such as:

Now imagine turning these into simple links!

Here, obviously “1” stands for display, “2” stands for “5” for and so on. However, you can also use these parameters in the uri. For instance, the examples above could respectively become




These last examples are the best illustration of UltraShorts.

Read more here about UTM parameters and how to use them. (But, don’t forget to reserve your favorite short link before someone else gets it!). allows you to pass these parameters when redirecting and this gives you more flexibility without having to pay for additional short links.

How do I get started?

Just go the home page on or click Home above. In the upper input box enter the long URI that you want to shorten. We recommend copy-paste – it’s obviously quicker, but also avoids spelling mistakes.

Are Short URIs case sensitive?


To elaborate, URIs on are case sensitive. so and are different items and can be redirected to different Long URIs. They may be also be owned by different accounts. They can alsoHowever, note that the URL portion of a URI is not case sensitive. Thus and are the same and, in a browser, both will always redirect to this site or through this site to your favorite URI!.