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Frequently Asked/Answered Questions for uri.to

What is a URI?

URI is an acronym for Uniform Resource Identifier, more commonly and incorrectly called a URL. A URL is a part of a URI (see the example below).

You can read more at the URI (https://en.wikipedia.org/wiki/Uniform_Resource_Identifier) shown.

What is a URI shortener?

A URI shortener is your tool to convert long links (such as https://genius.com/Sam-altman-lecture-1-how-to-start-a-startup-annotated) into shorter ones (such as http://uri.to/Sam). Shortened links are memorable, therefore far more useful, and more likely to be shared. Plus, they can save valuable characters when sending links via SMS, blog comments, chats and other messages that are limited by the number of characters.

How is uri.to different from bit.ly or goo.gl?

Well, first, goo.gl is no more (See https://www.engadget.com/2018/03/30/google-shutting-down-goo-gl-url-shortening-service/) and we are sorry to lose them, but hey, we’ve stepped in to take up the slacks, so no worries. By the way, that link really needs shortening, don’t you think?/p>

And yes, our URI shortener works like those other ones but much better. In addition, we are adding new features all the time. We will soon be adding, URI.Stats (just good old statistics), “Dynamic Links” (allowing you to add parameters) and a UTM builder (https://www.launchdigitalmarketing.com/what-are-utm-codes/). So, you can not only make your URIs more friendly and shareable, but you can track clicks, analyze your “clickers”, and lots more.

Better Security/Privacy: Did you know that your bit.ly and goo.gl link statistics are not private? Simply adding a + after any of their links gives you a complete view of the statitics and performance of your links. Read more here...

DON'T LET THE WORLD SPY ON YOUR STATS! Switch to uri.to today!

But one of our key USPs is that we provide “Dynamic Links”. See next….

What are Dynamic Links?

A URI with parameters is a Dynamic Link. For example in this link: https://www.example.com/AAvQXkI?m=en-us the portion after the “?” is variable and therefore it can be changed dynamically. Thus the link could say https://a.msn.com/r/2/AAvQXkI?m=en-uk if you accessed it from the UK or from a computer configured for UK English. You don’t need a new link for every variation. Marketers and technologists use dynamic links to categorize traffic and to provide customized experiences especially using UTM parameters.

What are UltraShorts?

A more complex example of a long URI using these UTM parameters might look like this:

http://www.example.com?utm_medium=display&utm_source=amazon.com&utm_campaign=Spring+Collection&utm_term=Shirts

with variations such as:

http://www.example.com?tm_medium=display?utm_source=walmart.com&utm_campaign=Spring+Collection&utm_term=Shirts
http://www.example.com?utm_medium=display?utm_source=amazon.com&utm_campaign=Spring+Collection&utm_term=Sweaters

Now imagine turning these into simple links!


http://uri.to/1234
http://uri.to/1534
http://uri.to/1236

Here, obviously “1” stands for display, “2” stands for amazon.com “5” for walmart.com and so on. However, you can also use these parameters in the uri. For instance, the examples above could respectively become

(https://www.example.com/ex?1234)

(https://www.example.com/ex?1534)

(https://www.example.com/ex?1236)

These last examples are the best illustration of UltraShorts.

Read more here about UTM parameters and how to use them. (But, don’t forget to reserve your favorite short link before someone else gets it!).

URI.to allows you to pass these parameters when redirecting and this gives you more flexibility without having to pay for additional short links.

How do I get started?

Just go the home page on http://uri.to or click Home above. In the upper input box enter the long URI that you want to shorten. We recommend copy-paste – it’s obviously quicker, but also avoids spelling mistakes.

Are Short URIs case sensitive?

Yes.

To elaborate, URIs on uri.to are case sensitive. so uri.to/Me and uri.to/me are different items and can be redirected to different Long URIs. They may be also be owned by different accounts. They can alsoHowever, note that the URL portion of a URI is not case sensitive. Thus URI.to and uri.to are the same and, in a browser, both will always redirect to this site or through this site to your favorite URI!.